9/30/19 - Day 33 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one.

Objectives:

• Link current events to course topics
• Share Fantasy Project Brand.

Agenda:

1. Weekend Wrap-up
2. Branding Quiz: Mini Presentation
3. TOMORROW: Short Branding Quiz (Written)

9/27/19 - Day 32 - Branding Mini Presentation Prep

Bellwork:

Welcome back. Open your Branding Mini Presentation. You will have time to work on these today before presenting.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/26/19 - Day 31 - e-Learning Day

Bellwork:

Today will be an e-Learning Day

Objectives:

• Identify the components of a company/organizations brand. 

Agenda:

1. Attendance will only be taken in your 2nd period class. 
2. Fantasy Project
• Ensure you have the following sections completed. 
• Name/Location
• Target Consumer (this was the paper face & cosponsoring board with images) 
• Logo/Slogan
• Make sure you have each of these docs in your Sports & Ent Marketing folder. 
3. Email me with any questions. 

9/25/19 - Day 30 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/24/19 - Day 29 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/23/19 - Day 28 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one. 

Objectives:

• Decipher between endorsements, spokespeople and strategic partners. 
• Identify shared target markets between partners.

Agenda:

1. Weekend Wrap-up
2. Finish Assignment: Celebrity Endorsements
3. Branding Quiz: Mini Presentation

9/20/27 - Day 27 - Spokespeople, Endorsements & Strategic Partners

Bellwork:

How to teams choose the companies that advertise in their stadiums?

Objectives:

• Decipher between endorsements, spokespeople and strategic partners. 
• Identify shared target markets between partners.

Agenda:

1. Slides: Spokespeople, Endorsements & Strategic Partners
2. Assignment: Celebrity Endorsements

9/19/19 - Day 26 - Mission Statements

Bellwork:

Please take out your card from yesterday's talk with Mr. Markey.

Objectives:

• Identify why mission statements are created
• Determine how mission statements are used by companies and organizations. 

Agenda:

1. Please complete each of the following surveys:
• Custom Sweatshirts
• Delicious Desserts
• Stress Relief Balls
• Fuzzy Socks
2. Discussion: Mission Statement 
3. Fantasy Project Mission Statement
4. Create Folder in Drive
• Fantasy Project

9/18/19 - Day 25 - Mission Statements

Bellwork:

Please welcome Mr. Markey!

Objectives:

• Identify why mission statements are created
• Determine how mission statements are used by companies and organizations. 

Agenda:

1. Welcome Mr. Markey! Leyden's Mission Statement
• What is it? 
• How is it used internally? 
2. Fantasy Project Mission Statement

9/17/19 - Day 24 - Slogans vs Mission Statements

Bellwork:

Think about a well know brand (Adidas, Nike, Ford Trucks) can you recall their slogan?

Objectives:

• Decipher between slogans and mission statements.

Agenda:

1. Article: Why are Catchy Slogans Important in Marketing? 
2. Slogans vs Mission Statements

9/16/19 - Day 23 - Logos

Bellwork:

What is your favorite logo? Why is it your favorite?

Objectives:

• Identify the components that make a logo memorable. 
• Identify features of a logo for your fantasy project.

Agenda:

1. Slides: Logo Design (slides 13-25)
2. Insert Learning Article: Themeboy: How to Create a Sports Team Logo (and why you should)
3. Fantasy Project Logo Brainstorm

9/13/19 - Day 22 - Branding

Bellwork:

Think about our discussion yesterday. Can you define a brand?

Objectives:

• Identify the components of a brand
• Begin to build your (fantasy project) brand 

Agenda:

1. Vocab - Branding
2. Fantasy Project 
• Team Name, Location
• Target Consumer
• Logo Design

9/12/19 - Day 21 - What is Branding?

Bellwork:

When you hear the word branding, what do you think of?

Objectives:

• Determine the components of a brand. 
• Identify strong brands. 

Agenda:

1. Video: What is Branding?
2. Slides: Branding & Logo Designs
3. Unit 2 Branding Vocab

9/11/19 - Day 20 - Quiz Do Over

Bellwork:

Open the following from Unit 1:

• Target Market Slides
• Demographic Segmentation Slides

Objectives:

• Revisit the topics of unit 1

Agenda:

1. Quiz Results - Yikes! 
2. Review of Unit 1 (paper)
3. Retake

9/10/19 - Day 19 - Marketing Basics Quiz

Bellwork:

Be prepared for any last questions before the quiz.

Objectives:

• Demonstrate your knowledge of Unit 1 - Marketing Basics

Agenda:

1. Quiz: Target Markets & Demographics (Schoology)
2. Finish Discussion Board Post & Replies
• Be sure to read the ENTIRE prompt
3. Fantasy Project 
• Part 1 - Name & Location
• Part 2 - Target Consumer (face paper on desk, if needed)

9/9/19 - Day 18 - Quiz Review

Bellwork:

If you have not already, find an article or story from over the weekend relating to sports &/or entertainment AND be ready to talk about the link to marketing/business.

Objectives:

• Link current events to course topics
• Review the concepts of target markets and demographics

Agenda:

1. Weekend Marketing Wrap Up
2. Current Events Discussion Board
3. Unit 1 Target Market and Demographics Quiz TOMORROW
• In Schoology (matching, fill in blank, multiple choice)

9/6/19 - Day 17 - Fantasy Project

Bellwork:

Open Part 1 of your Fantasy Project

Objectives:

• Apply the concept of target market and demographics to fantasy team project
• Use Google Trends and other data to determine a location for your team/festival

Agenda:

1. Fantasy Project Part 1: Name, Location, Roster
2. Fantasy Project Part 2: Target Consumer
3. Unit 1 Target Market and Demographics Quiz NEXT TUESDAY
• Review vocabulary 

9/5/19 - Day 16 - Fantasy Project Demographics

Bellwork:

Open your Fantasy Project document that you started yesterday. Your group should have ONE shared
version of the doc.

Objectives:

• Apply the concept of target market and demographics to fantasy team project
• Use Google Trends and other data to determine a location for your team/festival

Agenda:

1. Fantasy Project Part 1: Name, Location, Roster
2. Unit 1 Target Market and Demographics Quiz NEXT TUESDAY

9/4/19 - Day 15 - Fantasy Project

Bellwork:


Complete this Career Survey
Think about the fantasy project. What type of project are you leaning towards?

Objectives:

• Apply the concept of target market and demographics to fantasy team project

Agenda:

1. Fantasy Project Part 1: Name, Location, Roster
2. Unit 1 Target Market and Demographics Quiz FRIDAY

9/3/19 - Day 14 - Weekend & Fantasy Project Intro

Bellwork:

If you have not already, find an article or story from over the weekend relating to sports &/or entertainment AND be ready to talk about the link to marketing/business.

Objectives:

• Link current events to course topics
• Apply the concept of target market and demographics to fantasy team project

Agenda:

1. Weekend Marketing Wrap Up
2. Intro to the Fantasy Project
• Part 1: Name, Location, Roster
3. Unit 1 Target Market and Demographics Quiz FRIDAY