10/31/19 - Day 52 - Marketing Mix Quiz

Bellwork:

Take out your review guide, please take a moment to review. What questions do you have?

Objectives:

• Review marketing mix (4 P's) unit

Agenda:

1. Quiz Review - questions? 
2. Marketing Mix Quiz (Schoology)
3. Fantasy Project:
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach

10/30/19 - Day 51 - Marketing Mix Review

Bellwork:

Ensure you have submitted your Designing an End Cap assignment in Schoology.

Objectives:

• Apply the concept of placement to seasonal end caps

Agenda:

1. Submit in Schoology: Designing an End Cap
2. Marketing Mix Review Guide (paper)
3. Marketing Mix Quiz - TOMORROW

10/29/19 - Day 50 - Placement: End Caps

Bellwork:

Open your Place Working Notes from yesterday.

Objectives:

• Apply the concept of placement to seasonal end caps

Agenda:

1. New Seats
2. Finish Place - Working Notes
3. Assignment: Designing an End Cap
4. Marketing Mix Quiz - THURSDAY

10/28/19 - Day 49 - Place

Bellwork:

How do companies decide where to sell their products? Why do some sell online and others do not

Objectives:

1. Define place/distribution
2. Identify why companies make place(ment) decisions.

Agenda:

1. Weekend Wrap Up 
2. Slides/Notes: Place/Distribution (make a copy)

10/25/19 - Day 48 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• PR/Community Outreach
2. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks
3. Website Hosts:
• Google Sites
• Wix
• Weebly
• ENSURE ALL can access and edit the site

10/24/19 - Day 47 - Promotional Plan

Bellwork:

Think about your long weekend (or yesterdays field trip) - what went on in the world of sports & entertainment? Be prepared to share with a group discussion.

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Weekend Wrap Up - Class Discussion
2. Assignment: Create a Promotional Plan (digital or paper)

10/23/19 - Day 46 - Wolves Field Trip

Today is our Wolves Field Trip - enjoy the day!

10/18/19 - Day 45 - Promotional Mix

Bellwork:

Take out your Promotional Mix notes.

Objectives:

1. Define promotion and investigate how companies use it.
2. Identify the 4 parts of the promotional mix.

Agenda:

1. Promotional Mix Notes
• Skits/Notes
2. Fantasy Project
• Sections 1-5
• Website Creation (ensure everyone has edit capabilities)

10/17/19 - Day 44 - Promotion

Bellwork:

What is promotion? How do companies use it?  Write YOUR response on your table. Be prepared to share.

Objectives:

1. Define promotion and investigate how companies use it.
2. Identify the 4 parts of the promotional mix.

Agenda:

1. Promotional Mix Skits
• Advertising
• Sales Promotion
• Public Relations/Publicity
• Personal Selling
2. Promotional Mix Notes (paper)

10/15/19 - Day 43 - Weekend Wrap Up

Bellwork:

Think about the long weekend, what went on in the world of sports & entertainment - be prepared to share!

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Field Trip - DUE FRIDAY!
2. Weekend Wrap Up
3. Pricing Sort
4. Recap of Pricing Strategies

10/11/19 - Day 42 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• Roster/Line Up (section 1)
• Must be current players
• No more than 3 blue chip players (realistically, no team can afford that).
• Corporate Sponsors
2. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks
3. Website Hosts:
• Google Sites
• Wix
• Weebly
• ENSURE ALL can access and edit the site

10/10/19 - Day 41 - Pricing

Bellwork:

How do you think stores know how much to sell a product for?

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Field Trip - Additional Info
• $7
• Lunch Info
• Permission Slip
2. Slides: Pricing Strategies
3. Notes/Assignment: Pricing Strategy Guide

10/9/19 - Day 40 - Product Perception

Bellwork:

What does the word "perception" mean? Can you think of how we might use it in Marketing?

Objectives:

• Determine how perception of a product can change.

Agenda:

1. Slides: Product Perception/Positioning
• Perceptual Maps
• Identify Product Position

10/8/19 - Day 39 - Fantasy Project

Bellwork:

I am not here today as my daughter is sick. Please follow the agenda below.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• Roster/Line Up (section 1)
• Must be current players
• No more than 3 blue chip players (realistically, no team can afford that).
• Corporate Sponsors
2. Email me with any questions. 
3. Be respectful and responsible. 

10/7/19 - Day 38 - Weekend Wrap Up

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:

• Link current events to course topics.
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Weekend Wrap Up
2. Guided Notes: Product Life Cycle
• Parts 2-4

10/4/19 - Day 37 - Fantasy Project

Bellwork:

Open part 1 of your Fantasy Project. 

Objectives:

• Apply the concept of target market to fantasy team project
• Match projects to a specific target customer

Agenda:

1. Fantasy Project Part 4: Merchandise (Product)

10/3/19 - Day 36 - Product Life Cycle

Bellwork:

Think of 3 products that fall within your stage of the PLC.

Objectives:

• Identify the parts of the product life cycle. 
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Guided Notes: Product Life Cycle
2. Group Teach Carousel 

10/2/19 - Day 35 - Product Life Cycle

Bellwork:

Aside from the actual age of these, what makes these two things different:

Objectives:

• Identify the parts of the product life cycle. 
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Guided Notes: Product Life Cycle
• Video & Notes - Part 1

10/1/19 - Day 34 - Branding Quiz

Bellwork:

Open your branding presentation and be ready to present if you did not yesterday.

Objectives:

• Share Fantasy Project Brand.
• Summarize the concept of a companies brand.

Agenda:

1. Branding Quiz: Mini Presentation
2. Short Branding Quiz (Written)
3. Slides: Re-intro Marketing Mix (4 P's)
1. Bag of tricks