11/25/19 - Day 69 - Surveys

Bellwork:

Think about the weekend, what went on the world of sports/entertainment/business? Be prepared to share.

Objectives:

• Life current events to course content.
• Create surveys that will yield quality results. 

Agenda:

1. Weekend Wrap Up - Current Events
2. Review of Good/Bad Survey Questions
• All Inclusive (missing age group)
• Use scales when possible
• Limit open ended questions
3. NikeID Shoe Project - Part 1: Survey Creation
• Demographic Questions 
• Shoe-specific questions
• Vary question TYPE

11/22/19 - Day 68 - Fantasy Project

Bellwork:

Open your fantasy project work.

Objectives:

• Link course curriculum to Fantasy Project. 

Agenda:

1. Fantasy Project Work Time
• Stadium 
• Video: Chase Center Arena Tour
• Video: Chase Center 
• Website

11/21/19 - Day 67 - Surveys

Bellwork:

Complete these surveys:

• Survey 1
• Survey 2

Objectives:

1. Determine what makes a quality survey.

Agenda:

1. Surveys & Analysis
2. Review of Data
3. What Makes a Good Survey?
• Brainstorm some ideas.
4. Fantasy Project Work Time
• Stadium 
• Video: Chase Center Arena Tour
• Video: Chase Center 

11/20/19 - Day 66 - Market Research Intro

Bellwork:

Think about these questions, be ready with responses:

1. Have you, in the last month, provided personal or interest information to a company? 
2. Have you completed a survey for a company in the last month? 

Objectives:

• Define market research. 
• Research the methods for collecting data.

Agenda:

1. Slides: Intro to Market Research 
• Note Sheet
2. Nike ID Project Intro

11/19/19 - Day 65 - Mimic Analysis

Bellwork:

Check out the graphic to the right, how can you use this in your postings for the week?

Objectives:

• Use data to make decisions. 
• Post to social media based on market segment desires.

Agenda:

1. Mimic Social - You should be done with round 2. 
• Round 3 - spend your $5,000 budget 
• Check out the graphic to the right to help you
2. Begin Round 4 Analysis

11/18/19 - Day 64 - Mimic Posting

Bellwork:

Take out your current events half sheet. Be prepared to share your current event.

Objectives:

• Use data to make decisions. 
• Post to social media based on market segment desires.

Agenda:

1. Weekend Wrap Up - be prepared to share
2. Mimic Social - You should be done with round 2. 
• Round 3 - spend your $5,000 budget 
• Check out the graphic to the right to help you

11/15/19 - Day 63 - Fantasy Project

Bellwork:

Open your Mimic Social and Fantasy Projects

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:. 
• PR/Community Outreach - FINISH & add to your website. 
• Social Media
3. Web Site Updates

11/14/19 - Day 62 - Mimic

Bellwork:

Open your Mimic Social - did you finish your questions?

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:. 
• PR/Community Outreach - FINISH & add to your website. 
• Social Media
3. Web Site Sharing

11/13/19 - Day 61 - Whooops!

Whoops, power was out. See you all tomorrow!

11/12/19 - Day 60 - Mimic Analysis

Bellwork:

I am not here today, please follow the agenda below.

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:
• Create Your Website (share with ALL group members)
• Corporate Sponsors - Ensure this is on your website.
• Ticket Pricing - Ensure this is on your website.
• PR/Community Outreach - FINISH & add to your website. 

11/11/19 - Day 59 - Mimic Data Analysis

Bellwork:

Think about the weekend. What went on in the world of sports and entertainment. If you do not already have an article, find one.

Objectives:

• Use data to make decisions.

Agenda:

1. Weekend Wrap Up
2. Veterans Day
3. Mimic Social - Data Analysis
• What are metrics?  

11/8/19 - Day 58 - Spend Your Budget!

Bellwork:

Open your Stukent account and open Mimic Social

Objectives:

• Create content specifically related to certain personas.
• Determine the best was to spend a social media marketing budget.

Agenda:

1. Stukent Mimic 
• Finishing Spending $5,000 budget. 
2. Fantasy Project (Team Meetings with Mrs. Lakdawala):
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach

11/7/19 - Day 57 - Content Creation Mimic

Bellwork:

Open your Stukent account and open Mimic

Objectives:

• Create Stukent Mimic Account
• Determine specific characteristics of a specific target market. 

Agenda:

1. Stukent Mimic 
• Creating Content
• Zumiez
• Begin Posting 
• 8 Tricks to Dominate in Mimic Social

11/6/19 - Day 56 - Career Fair

Bellwork:

Today we will spend time at the Career Fair. Please be respectful and responsible.

Objectives:

• Apply essential communication skills at a career fair. 

Agenda:

1. Professional Head Shots 
2. Career Fair Exploration

11/5/19 - Day 55 - Mimic Social

Bellwork:

Open your Stukent account that you created yesterday & select the Marketing Strategies textbook option.

Objectives:

• Create Stukent Mimic Account
• Determine specific characteristics of a specific target market. 

Agenda:

1. Dress for Success Day & Career Fair - Wednesday 
• First Impressions
2. Stukent Mimic 
• Review of Social Media Marketing
• Mimic Walk-Through

11/4/19 - Day 54 - Stukent Mimic

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:

• Link current events to course topics.
• Create Stukent Mimic Account

Agenda:

1. Weekend Wrap Up
2. Dress for Success Day & Career Fair - Wednesday 
3. Stukent Mimic - Check Email for Login Link
• Login Link
• Mimic Walk-Through
4. First Impressions

11/1/19 - Day 53 - Fantasy Project

Bellwork:

I am not here today, please follow the agenda below.

Objectives:

• Link course curriculum to Fantasy Project. 

Agenda:

1. Fantasy Project:
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach