12/16/19 - Day 80 - Final Exam Review

Bellwork:

Open the review guide for the final exam and log in to the Kahoot!

Objectives:

• Review for the final exam

Agenda:

1. Final Exam Review Guide
2. Kahoot Review
3. Final Exam is FRIDAY. Please email or see me with any questions before then!

12/13/19 - Day 79 - Review

Bellwork:

Open the review guide for the final exam.

Objectives:

• Review for the final exam

Agenda:

1. Final Exam Review Guide
2. Submit all missing work TODAY

12/12/19 - Day 78 - Finish Presentations

Bellwork:

Ensure you have PUBLISHED your fantasy project website!

Objectives:

• Present your final fantasy project

Agenda:

1. Presentations TODAY
• Maxs
• Jeff, Brandon
• Andy, Paul, Nick, Chris
• Sam, Kasper
• Michael, Arturo, Antonio
• Oscar, Josh

12/11/19 - Day 77 - Presentations

Bellwork:

Ensure you have PUBLISHED your fantasy project website!

Objectives:

• Present your final fantasy project

Agenda:

1. Presentations TODAY
2. TODAY
• Ariana, Gabriela
• Danny, Ethan, Kevin, Jacob, Nick
• Eli, Julia, Isabella
3. TOMORROW
• Maxs
• Jeff, Brandon
• Andy, Paul, Nick, Chris
• Sam, Kasper
• Michael, Arturo, Antonio
• Oscar, Josh

12/10/19 - Day 76 - Fantasy Project Prep

Bellwork:

Open your Fantasy Project documents and website.

Objectives:

• Plan the completion of your fantasy project. 
• Finish your project website.

Agenda:

1. Fantasy Project
• Presentation Rubric
• Presentation Template
• Presentations TOMORROW
2. WEDNESDAY
• Ariana, Gabriela
• Michael, Arturo, Antonio
• Eli, Julia, Isabella
3. THURSDAY
• Maxs
• Jeff, Brandon
• Andy, Paul, Nick, Chris
• Sam, Kasper
• Danny, Ethan, Kevin, Jacob, Nick

12/9/19 - Day 75 - Fantasy Presentation Prep

Bellwork:

Open your Fantasy Project documents and website.

Objectives:

• Plan the completion of your fantasy project. 
• Finish your project website.

Agenda:

1. Fantasy Project
• Presentation Rubric
• Presentation Template
• Presentations next Wednesday/Thursday - no exceptions
2. WEDNESDAY
• Ariana, Gabriela
• Michael, Arturo, Antonio
• Eli, Julia, Isabella
3. THURSDAY
• Maxs
• Jeff, Brandon
• Andy, Paul, Nick, Chris
• Sam, Kasper
• Danny, Ethan, Kevin, Jacob, Nick

12/6/19 - Day 74 - NikeID Presentation

Bellwork:

Open your NikeID presentation.

Objectives:

• Wrap up NikeID Market Research Project
• Plan the completion of your fantasy project. 

Agenda:

1. NikeID Presentation
• Submit in Schoology
2. Fantasy Project
• Presentation Rubric
• Presentation Template
• Presentations next Wednesday/Thursday - no exceptions

12/5/19 - Day 73 - NikeID Presentation

Bellwork:

Open the NikeID Project page.

Objectives:

• Summarize data to make generalizations. 
• Use data to make decisions
• Present your findings

Agenda:

1. NikeID Shoe Project - Presentation 
2. Mimic - Round 5 & 6
3. Next Week:
• Mon & Tues - project work time & presentation prep
• Fantasy Project Presentations WEDNESDAY & THURSDAY
• Friday - finals review

12/4/19 - Day 72 - Nike ID

Bellwork:

I am not here today, please follow the agenda below and work efficiently.

Objectives:

• Summarize data to make generalizations. 
• Use data to make decisions

Agenda:

1. NikeID Shoe Project - Design 
• Use the website above to design your show BASED on your results 
• Take a screen shot or save your completed shoe
2. Mimic - Round 5 when done

12/3/19 - Day 71 - Data Analysis

Bellwork:

Grab a sheet for your group. Open your survey results.

Objectives:

• Summarize data to make generalizations. 
• Use data to make decisions

Agenda:

1. NikeID Shoe Project - Data Analysis
• Review results
• Complete the form
2. Mimic - Round 5

12/2/19 - Day 70 - Weekend Wrap Up

Bellwork:

Welcome back! & Happy Cyber Monday!

1. Let's share about OUR weekends!
2. Think about the weekend in terms of Marketing. Sports/Entertainment/Business

Objectives:

• Connect current events to course topics. 

Agenda:

1. Weekend/Break Update
2. Check your surveys 
3. Mimic - Round 5 (spend your $5,000)
• Winner Winner - what did you do last time? 
• Samuel
• Jeff
• Think about your last round. What changes did you say you would make? 

11/25/19 - Day 69 - Surveys

Bellwork:

Think about the weekend, what went on the world of sports/entertainment/business? Be prepared to share.

Objectives:

• Life current events to course content.
• Create surveys that will yield quality results. 

Agenda:

1. Weekend Wrap Up - Current Events
2. Review of Good/Bad Survey Questions
• All Inclusive (missing age group)
• Use scales when possible
• Limit open ended questions
3. NikeID Shoe Project - Part 1: Survey Creation
• Demographic Questions 
• Shoe-specific questions
• Vary question TYPE

11/22/19 - Day 68 - Fantasy Project

Bellwork:

Open your fantasy project work.

Objectives:

• Link course curriculum to Fantasy Project. 

Agenda:

1. Fantasy Project Work Time
• Stadium 
• Video: Chase Center Arena Tour
• Video: Chase Center 
• Website

11/21/19 - Day 67 - Surveys

Bellwork:

Complete these surveys:

• Survey 1
• Survey 2

Objectives:

1. Determine what makes a quality survey.

Agenda:

1. Surveys & Analysis
2. Review of Data
3. What Makes a Good Survey?
• Brainstorm some ideas.
4. Fantasy Project Work Time
• Stadium 
• Video: Chase Center Arena Tour
• Video: Chase Center 

11/20/19 - Day 66 - Market Research Intro

Bellwork:

Think about these questions, be ready with responses:

1. Have you, in the last month, provided personal or interest information to a company? 
2. Have you completed a survey for a company in the last month? 

Objectives:

• Define market research. 
• Research the methods for collecting data.

Agenda:

1. Slides: Intro to Market Research 
• Note Sheet
2. Nike ID Project Intro

11/19/19 - Day 65 - Mimic Analysis

Bellwork:

Check out the graphic to the right, how can you use this in your postings for the week?

Objectives:

• Use data to make decisions. 
• Post to social media based on market segment desires.

Agenda:

1. Mimic Social - You should be done with round 2. 
• Round 3 - spend your $5,000 budget 
• Check out the graphic to the right to help you
2. Begin Round 4 Analysis

11/18/19 - Day 64 - Mimic Posting

Bellwork:

Take out your current events half sheet. Be prepared to share your current event.

Objectives:

• Use data to make decisions. 
• Post to social media based on market segment desires.

Agenda:

1. Weekend Wrap Up - be prepared to share
2. Mimic Social - You should be done with round 2. 
• Round 3 - spend your $5,000 budget 
• Check out the graphic to the right to help you

11/15/19 - Day 63 - Fantasy Project

Bellwork:

Open your Mimic Social and Fantasy Projects

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:. 
• PR/Community Outreach - FINISH & add to your website. 
• Social Media
3. Web Site Updates

11/14/19 - Day 62 - Mimic

Bellwork:

Open your Mimic Social - did you finish your questions?

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:. 
• PR/Community Outreach - FINISH & add to your website. 
• Social Media
3. Web Site Sharing

11/13/19 - Day 61 - Whooops!

Whoops, power was out. See you all tomorrow!

11/12/19 - Day 60 - Mimic Analysis

Bellwork:

I am not here today, please follow the agenda below.

Objectives:

• Use data to make decisions. 

Agenda:

1. Mimic Social - Finish the questions in the Analytics section of Round 2.
2. Fantasy Project:
• Create Your Website (share with ALL group members)
• Corporate Sponsors - Ensure this is on your website.
• Ticket Pricing - Ensure this is on your website.
• PR/Community Outreach - FINISH & add to your website. 

11/11/19 - Day 59 - Mimic Data Analysis

Bellwork:

Think about the weekend. What went on in the world of sports and entertainment. If you do not already have an article, find one.

Objectives:

• Use data to make decisions.

Agenda:

1. Weekend Wrap Up
2. Veterans Day
3. Mimic Social - Data Analysis
• What are metrics?  

11/8/19 - Day 58 - Spend Your Budget!

Bellwork:

Open your Stukent account and open Mimic Social

Objectives:

• Create content specifically related to certain personas.
• Determine the best was to spend a social media marketing budget.

Agenda:

1. Stukent Mimic 
• Finishing Spending $5,000 budget. 
2. Fantasy Project (Team Meetings with Mrs. Lakdawala):
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach

11/7/19 - Day 57 - Content Creation Mimic

Bellwork:

Open your Stukent account and open Mimic

Objectives:

• Create Stukent Mimic Account
• Determine specific characteristics of a specific target market. 

Agenda:

1. Stukent Mimic 
• Creating Content
• Zumiez
• Begin Posting 
• 8 Tricks to Dominate in Mimic Social

11/6/19 - Day 56 - Career Fair

Bellwork:

Today we will spend time at the Career Fair. Please be respectful and responsible.

Objectives:

• Apply essential communication skills at a career fair. 

Agenda:

1. Professional Head Shots 
2. Career Fair Exploration

11/5/19 - Day 55 - Mimic Social

Bellwork:

Open your Stukent account that you created yesterday & select the Marketing Strategies textbook option.

Objectives:

• Create Stukent Mimic Account
• Determine specific characteristics of a specific target market. 

Agenda:

1. Dress for Success Day & Career Fair - Wednesday 
• First Impressions
2. Stukent Mimic 
• Review of Social Media Marketing
• Mimic Walk-Through

11/4/19 - Day 54 - Stukent Mimic

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:

• Link current events to course topics.
• Create Stukent Mimic Account

Agenda:

1. Weekend Wrap Up
2. Dress for Success Day & Career Fair - Wednesday 
3. Stukent Mimic - Check Email for Login Link
• Login Link
• Mimic Walk-Through
4. First Impressions

11/1/19 - Day 53 - Fantasy Project

Bellwork:

I am not here today, please follow the agenda below.

Objectives:

• Link course curriculum to Fantasy Project. 

Agenda:

1. Fantasy Project:
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach

10/31/19 - Day 52 - Marketing Mix Quiz

Bellwork:

Take out your review guide, please take a moment to review. What questions do you have?

Objectives:

• Review marketing mix (4 P's) unit

Agenda:

1. Quiz Review - questions? 
2. Marketing Mix Quiz (Schoology)
3. Fantasy Project:
1. Create Your Website (share with ALL group members)
2. Corporate Sponsors
3. Ticket Pricing
4. PR/Community Outreach

10/30/19 - Day 51 - Marketing Mix Review

Bellwork:

Ensure you have submitted your Designing an End Cap assignment in Schoology.

Objectives:

• Apply the concept of placement to seasonal end caps

Agenda:

1. Submit in Schoology: Designing an End Cap
2. Marketing Mix Review Guide (paper)
3. Marketing Mix Quiz - TOMORROW

10/29/19 - Day 50 - Placement: End Caps

Bellwork:

Open your Place Working Notes from yesterday.

Objectives:

• Apply the concept of placement to seasonal end caps

Agenda:

1. New Seats
2. Finish Place - Working Notes
3. Assignment: Designing an End Cap
4. Marketing Mix Quiz - THURSDAY

10/28/19 - Day 49 - Place

Bellwork:

How do companies decide where to sell their products? Why do some sell online and others do not

Objectives:

1. Define place/distribution
2. Identify why companies make place(ment) decisions.

Agenda:

1. Weekend Wrap Up 
2. Slides/Notes: Place/Distribution (make a copy)

10/25/19 - Day 48 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• PR/Community Outreach
2. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks
3. Website Hosts:
• Google Sites
• Wix
• Weebly
• ENSURE ALL can access and edit the site

10/24/19 - Day 47 - Promotional Plan

Bellwork:

Think about your long weekend (or yesterdays field trip) - what went on in the world of sports & entertainment? Be prepared to share with a group discussion.

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Weekend Wrap Up - Class Discussion
2. Assignment: Create a Promotional Plan (digital or paper)

10/23/19 - Day 46 - Wolves Field Trip

Today is our Wolves Field Trip - enjoy the day!

10/18/19 - Day 45 - Promotional Mix

Bellwork:

Take out your Promotional Mix notes.

Objectives:

1. Define promotion and investigate how companies use it.
2. Identify the 4 parts of the promotional mix.

Agenda:

1. Promotional Mix Notes
• Skits/Notes
2. Fantasy Project
• Sections 1-5
• Website Creation (ensure everyone has edit capabilities)

10/17/19 - Day 44 - Promotion

Bellwork:

What is promotion? How do companies use it?  Write YOUR response on your table. Be prepared to share.

Objectives:

1. Define promotion and investigate how companies use it.
2. Identify the 4 parts of the promotional mix.

Agenda:

1. Promotional Mix Skits
• Advertising
• Sales Promotion
• Public Relations/Publicity
• Personal Selling
2. Promotional Mix Notes (paper)

10/15/19 - Day 43 - Weekend Wrap Up

Bellwork:

Think about the long weekend, what went on in the world of sports & entertainment - be prepared to share!

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Field Trip - DUE FRIDAY!
2. Weekend Wrap Up
3. Pricing Sort
4. Recap of Pricing Strategies

10/11/19 - Day 42 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• Roster/Line Up (section 1)
• Must be current players
• No more than 3 blue chip players (realistically, no team can afford that).
• Corporate Sponsors
2. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks
3. Website Hosts:
• Google Sites
• Wix
• Weebly
• ENSURE ALL can access and edit the site

10/10/19 - Day 41 - Pricing

Bellwork:

How do you think stores know how much to sell a product for?

Objectives:

• Identify 4 different pricing strategies. 
• Determine when each pricing strategy might be used. 

Agenda:

1. Field Trip - Additional Info
• $7
• Lunch Info
• Permission Slip
2. Slides: Pricing Strategies
3. Notes/Assignment: Pricing Strategy Guide

10/9/19 - Day 40 - Product Perception

Bellwork:

What does the word "perception" mean? Can you think of how we might use it in Marketing?

Objectives:

• Determine how perception of a product can change.

Agenda:

1. Slides: Product Perception/Positioning
• Perceptual Maps
• Identify Product Position

10/8/19 - Day 39 - Fantasy Project

Bellwork:

I am not here today as my daughter is sick. Please follow the agenda below.

Objectives:

• Apply course content to Fantasy Project.

Agenda:

1. Fantasy Project:
• Roster/Line Up (section 1)
• Must be current players
• No more than 3 blue chip players (realistically, no team can afford that).
• Corporate Sponsors
2. Email me with any questions. 
3. Be respectful and responsible. 

10/7/19 - Day 38 - Weekend Wrap Up

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:

• Link current events to course topics.
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Weekend Wrap Up
2. Guided Notes: Product Life Cycle
• Parts 2-4

10/4/19 - Day 37 - Fantasy Project

Bellwork:

Open part 1 of your Fantasy Project. 

Objectives:

• Apply the concept of target market to fantasy team project
• Match projects to a specific target customer

Agenda:

1. Fantasy Project Part 4: Merchandise (Product)

10/3/19 - Day 36 - Product Life Cycle

Bellwork:

Think of 3 products that fall within your stage of the PLC.

Objectives:

• Identify the parts of the product life cycle. 
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Guided Notes: Product Life Cycle
2. Group Teach Carousel 

10/2/19 - Day 35 - Product Life Cycle

Bellwork:

Aside from the actual age of these, what makes these two things different:

Objectives:

• Identify the parts of the product life cycle. 
• Determine which part of the life cycle different products fit in. 

Agenda:

1. Guided Notes: Product Life Cycle
• Video & Notes - Part 1

10/1/19 - Day 34 - Branding Quiz

Bellwork:

Open your branding presentation and be ready to present if you did not yesterday.

Objectives:

• Share Fantasy Project Brand.
• Summarize the concept of a companies brand.

Agenda:

1. Branding Quiz: Mini Presentation
2. Short Branding Quiz (Written)
3. Slides: Re-intro Marketing Mix (4 P's)
1. Bag of tricks

9/30/19 - Day 33 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one.

Objectives:

• Link current events to course topics
• Share Fantasy Project Brand.

Agenda:

1. Weekend Wrap-up
2. Branding Quiz: Mini Presentation
3. TOMORROW: Short Branding Quiz (Written)

9/27/19 - Day 32 - Branding Mini Presentation Prep

Bellwork:

Welcome back. Open your Branding Mini Presentation. You will have time to work on these today before presenting.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/26/19 - Day 31 - e-Learning Day

Bellwork:

Today will be an e-Learning Day

Objectives:

• Identify the components of a company/organizations brand. 

Agenda:

1. Attendance will only be taken in your 2nd period class. 
2. Fantasy Project
• Ensure you have the following sections completed. 
• Name/Location
• Target Consumer (this was the paper face & cosponsoring board with images) 
• Logo/Slogan
• Make sure you have each of these docs in your Sports & Ent Marketing folder. 
3. Email me with any questions. 

9/25/19 - Day 30 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/24/19 - Day 29 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:

• Determine the brand of an organization. 
• Identify the components of a company/organizations brand. 

Agenda:

1. Branding Quiz: Mini Presentation

9/23/19 - Day 28 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one. 

Objectives:

• Decipher between endorsements, spokespeople and strategic partners. 
• Identify shared target markets between partners.

Agenda:

1. Weekend Wrap-up
2. Finish Assignment: Celebrity Endorsements
3. Branding Quiz: Mini Presentation