Monday, December 16, 2019

12/16/19 - Day 80 - Final Exam Review

Bellwork:

Open the review guide for the final exam and log in to the Kahoot!

Objectives:
  • Review for the final exam
Agenda:
  1. Final Exam Review Guide
  2. Kahoot Review
  3. Final Exam is FRIDAY. Please email or see me with any questions before then!

Friday, December 13, 2019

12/13/19 - Day 79 - Review

Bellwork:

Open the review guide for the final exam.

Objectives:

  • Review for the final exam

Agenda:

  1. Final Exam Review Guide
  2. Submit all missing work TODAY

Thursday, December 12, 2019

12/12/19 - Day 78 - Finish Presentations

Bellwork:

Ensure you have PUBLISHED your fantasy project website!

Objectives:
  • Present your final fantasy project
Agenda:
  1. Presentations TODAY
    • Maxs
    • Jeff, Brandon
    • Andy, Paul, Nick, Chris
    • Sam, Kasper
    • Michael, Arturo, Antonio
    • Oscar, Josh

Wednesday, December 11, 2019

12/11/19 - Day 77 - Presentations

Bellwork:

Ensure you have PUBLISHED your fantasy project website!

Objectives:
  • Present your final fantasy project
Agenda:
  1. Presentations TODAY
  2. TODAY
    • Ariana, Gabriela
    • Danny, Ethan, Kevin, Jacob, Nick
    • Eli, Julia, Isabella
  3. TOMORROW
    • Maxs
    • Jeff, Brandon
    • Andy, Paul, Nick, Chris
    • Sam, Kasper
    • Michael, Arturo, Antonio
    • Oscar, Josh

Tuesday, December 10, 2019

12/10/19 - Day 76 - Fantasy Project Prep

Bellwork:

Open your Fantasy Project documents and website.

Objectives:
  • Plan the completion of your fantasy project. 
  • Finish your project website.
Agenda:
  1. Fantasy Project
  2. WEDNESDAY
    • Ariana, Gabriela
    • Michael, Arturo, Antonio
    • Eli, Julia, Isabella
  3. THURSDAY
    • Maxs
    • Jeff, Brandon
    • Andy, Paul, Nick, Chris
    • Sam, Kasper
    • Danny, Ethan, Kevin, Jacob, Nick

Monday, December 9, 2019

12/9/19 - Day 75 - Fantasy Presentation Prep

Bellwork:

Open your Fantasy Project documents and website.

Objectives:
  • Plan the completion of your fantasy project. 
  • Finish your project website.
Agenda:
  1. Fantasy Project
  2. WEDNESDAY
    • Ariana, Gabriela
    • Michael, Arturo, Antonio
    • Eli, Julia, Isabella
  3. THURSDAY
    • Maxs
    • Jeff, Brandon
    • Andy, Paul, Nick, Chris
    • Sam, Kasper
    • Danny, Ethan, Kevin, Jacob, Nick

Friday, December 6, 2019

12/6/19 - Day 74 - NikeID Presentation

Bellwork:

Open your NikeID presentation.

Objectives:

  • Wrap up NikeID Market Research Project
  • Plan the completion of your fantasy project. 
Agenda:
  1. NikeID Presentation
    • Submit in Schoology
  2. Fantasy Project

Thursday, December 5, 2019

12/5/19 - Day 73 - NikeID Presentation

Bellwork:

Open the NikeID Project page.

Objectives:
  • Summarize data to make generalizations. 
  • Use data to make decisions
  • Present your findings
Agenda:
  1. NikeID Shoe Project - Presentation 
  2. Mimic - Round 5 & 6
  3. Next Week:
    • Mon & Tues - project work time & presentation prep
    • Fantasy Project Presentations WEDNESDAY & THURSDAY
    • Friday - finals review

Wednesday, December 4, 2019

12/4/19 - Day 72 - Nike ID

Bellwork:

I am not here today, please follow the agenda below and work efficiently.

Objectives:
  • Summarize data to make generalizations. 
  • Use data to make decisions
Agenda:
  1. NikeID Shoe Project - Design 
    • Use the website above to design your show BASED on your results 
    • Take a screen shot or save your completed shoe
  2. Mimic - Round 5 when done

Tuesday, December 3, 2019

12/3/19 - Day 71 - Data Analysis

Bellwork:

Grab a sheet for your group. Open your survey results.

Objectives:

  • Summarize data to make generalizations. 
  • Use data to make decisions

Agenda:

  1. NikeID Shoe Project - Data Analysis
    • Review results
    • Complete the form
  2. Mimic - Round 5

Monday, December 2, 2019

12/2/19 - Day 70 - Weekend Wrap Up

Bellwork:

Welcome back! & Happy Cyber Monday!

  1. Let's share about OUR weekends!
  2. Think about the weekend in terms of Marketing. Sports/Entertainment/Business
Objectives:
  • Connect current events to course topics. 
Agenda:
  1. Weekend/Break Update
  2. Check your surveys 
  3. Mimic - Round 5 (spend your $5,000)
    • Winner Winner - what did you do last time? 
      • Samuel
      • Jeff
    • Think about your last round. What changes did you say you would make? 

Monday, November 25, 2019

11/25/19 - Day 69 - Surveys

Bellwork:

Think about the weekend, what went on the world of sports/entertainment/business? Be prepared to share.

Objectives:

  • Life current events to course content.
  • Create surveys that will yield quality results. 
Agenda:
  1. Weekend Wrap Up - Current Events
  2. Review of Good/Bad Survey Questions
    • All Inclusive (missing age group)
    • Use scales when possible
    • Limit open ended questions
  3. NikeID Shoe Project - Part 1: Survey Creation
    • Demographic Questions 
    • Shoe-specific questions
    • Vary question TYPE

Friday, November 22, 2019

11/22/19 - Day 68 - Fantasy Project

Bellwork:

Open your fantasy project work.

Objectives:
  • Link course curriculum to Fantasy Project. 
Agenda:
  1. Fantasy Project Work Time

Thursday, November 21, 2019

11/21/19 - Day 67 - Surveys

Bellwork:

Complete these surveys:
Objectives:
  1. Determine what makes a quality survey.
Agenda:
  1. Surveys & Analysis
  2. Review of Data
  3. What Makes a Good Survey?
    • Brainstorm some ideas.
  4. Fantasy Project Work Time

Wednesday, November 20, 2019

11/20/19 - Day 66 - Market Research Intro

Bellwork:

Think about these questions, be ready with responses:

  1. Have you, in the last month, provided personal or interest information to a company? 
  2. Have you completed a survey for a company in the last month? 
Objectives:
  • Define market research. 
  • Research the methods for collecting data.
Agenda:
  1. Slides: Intro to Market Research 
  2. Nike ID Project Intro

Tuesday, November 19, 2019

11/19/19 - Day 65 - Mimic Analysis

Bellwork:

Check out the graphic to the right, how can you use this in your postings for the week?

Objectives:
  • Use data to make decisions. 
  • Post to social media based on market segment desires.
Agenda:
  1. Mimic Social - You should be done with round 2. 
    • Round 3 - spend your $5,000 budget 
    • Check out the graphic to the right to help you
  2. Begin Round 4 Analysis

Monday, November 18, 2019

11/18/19 - Day 64 - Mimic Posting

Bellwork:

Take out your current events half sheet. Be prepared to share your current event.

Objectives:
  • Use data to make decisions. 
  • Post to social media based on market segment desires.
Agenda:
  1. Weekend Wrap Up - be prepared to share
  2. Mimic Social - You should be done with round 2. 
    • Round 3 - spend your $5,000 budget 
    • Check out the graphic to the right to help you

Friday, November 15, 2019

11/15/19 - Day 63 - Fantasy Project

Bellwork:

Open your Mimic Social and Fantasy Projects

Objectives:
  • Use data to make decisions. 
Agenda:
  1. Mimic Social - Finish the questions in the Analytics section of Round 2.
  2. Fantasy Project:. 
  3. Web Site Updates

Thursday, November 14, 2019

11/14/19 - Day 62 - Mimic

Bellwork:

Open your Mimic Social - did you finish your questions?

Objectives:
  • Use data to make decisions. 
Agenda:
  1. Mimic Social - Finish the questions in the Analytics section of Round 2.
  2. Fantasy Project:. 
  3. Web Site Sharing

Wednesday, November 13, 2019

Tuesday, November 12, 2019

11/12/19 - Day 60 - Mimic Analysis

Bellwork:

I am not here today, please follow the agenda below.

Objectives:
  • Use data to make decisions. 
Agenda:
  1. Mimic Social - Finish the questions in the Analytics section of Round 2.
  2. Fantasy Project:

Monday, November 11, 2019

11/11/19 - Day 59 - Mimic Data Analysis

Bellwork:

Think about the weekend. What went on in the world of sports and entertainment. If you do not already have an article, find one.

Objectives:
  • Use data to make decisions.
Agenda:

  1. Weekend Wrap Up
  2. Veterans Day
  3. Mimic Social - Data Analysis

Friday, November 8, 2019

11/8/19 - Day 58 - Spend Your Budget!

Bellwork:

Open your Stukent account and open Mimic Social

Objectives:
  • Create content specifically related to certain personas.
  • Determine the best was to spend a social media marketing budget.
Agenda:
  1. Stukent Mimic 
    • Finishing Spending $5,000 budget. 
  2. Fantasy Project (Team Meetings with Mrs. Lakdawala):
    1. Create Your Website (share with ALL group members)
    2. Corporate Sponsors
    3. Ticket Pricing
    4. PR/Community Outreach

Thursday, November 7, 2019

11/7/19 - Day 57 - Content Creation Mimic

Bellwork:

Open your Stukent account and open Mimic

Objectives:
  • Create Stukent Mimic Account
  • Determine specific characteristics of a specific target market. 
Agenda:
  1. Stukent Mimic 

Tuesday, November 5, 2019

11/6/19 - Day 56 - Career Fair

Bellwork:

Today we will spend time at the Career Fair. Please be respectful and responsible.

Objectives:

  • Apply essential communication skills at a career fair. 
Agenda:
  1. Professional Head Shots 
  2. Career Fair Exploration

11/5/19 - Day 55 - Mimic Social

Bellwork:

Open your Stukent account that you created yesterday & select the Marketing Strategies textbook option.

Objectives:
  • Create Stukent Mimic Account
  • Determine specific characteristics of a specific target market. 
Agenda:
  1. Dress for Success Day & Career Fair - Wednesday 
    • First Impressions
  2. Stukent Mimic 
    • Review of Social Media Marketing
    • Mimic Walk-Through

Monday, November 4, 2019

11/4/19 - Day 54 - Stukent Mimic

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:
  • Link current events to course topics.
  • Create Stukent Mimic Account
Agenda:
  1. Weekend Wrap Up
  2. Dress for Success Day & Career Fair - Wednesday 
  3. Stukent Mimic - Check Email for Login Link
  4. First Impressions

Sunday, November 3, 2019

11/1/19 - Day 53 - Fantasy Project

Bellwork:

I am not here today, please follow the agenda below.

Objectives:
  • Link course curriculum to Fantasy Project. 
Agenda:
  1. Fantasy Project:
    1. Create Your Website (share with ALL group members)
    2. Corporate Sponsors
    3. Ticket Pricing
    4. PR/Community Outreach

Thursday, October 31, 2019

10/31/19 - Day 52 - Marketing Mix Quiz

Bellwork:

Take out your review guide, please take a moment to review. What questions do you have?

Objectives:

  • Review marketing mix (4 P's) unit
Agenda:
  1. Quiz Review - questions? 
  2. Marketing Mix Quiz (Schoology)
  3. Fantasy Project:
    1. Create Your Website (share with ALL group members)
    2. Corporate Sponsors
    3. Ticket Pricing
    4. PR/Community Outreach

Wednesday, October 30, 2019

10/30/19 - Day 51 - Marketing Mix Review

Bellwork:

Ensure you have submitted your Designing an End Cap assignment in Schoology.

Objectives:
  • Apply the concept of placement to seasonal end caps
Agenda:
  1. Submit in Schoology: Designing an End Cap
  2. Marketing Mix Review Guide (paper)
  3. Marketing Mix Quiz - TOMORROW

Tuesday, October 29, 2019

10/29/19 - Day 50 - Placement: End Caps

Bellwork:

Open your Place Working Notes from yesterday.

Objectives:

  • Apply the concept of placement to seasonal end caps

Agenda:
  1. New Seats
  2. Finish Place - Working Notes
  3. Assignment: Designing an End Cap
  4. Marketing Mix Quiz - THURSDAY

Monday, October 28, 2019

10/28/19 - Day 49 - Place

Bellwork:

How do companies decide where to sell their products? Why do some sell online and others do not

Objectives:
  1. Define place/distribution
  2. Identify why companies make place(ment) decisions.
Agenda:
  1. Weekend Wrap Up 
  2. Slides/Notes: Place/Distribution (make a copy)

Friday, October 25, 2019

10/25/19 - Day 48 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:
  • Apply course content to Fantasy Project.
Agenda:
  1. Fantasy Project:
  2. Fantasy Project Website Examples
  3. Website Hosts:
    • Google Sites
    • Wix
    • Weebly
    • ENSURE ALL can access and edit the site

Thursday, October 24, 2019

10/24/19 - Day 47 - Promotional Plan

Bellwork:

Think about your long weekend (or yesterdays field trip) - what went on in the world of sports & entertainment? Be prepared to share with a group discussion.

Objectives:
  • Identify 4 different pricing strategies. 
  • Determine when each pricing strategy might be used. 
Agenda:
  1. Weekend Wrap Up - Class Discussion
  2. Assignment: Create a Promotional Plan (digital or paper)

Friday, October 18, 2019

10/18/19 - Day 45 - Promotional Mix

Bellwork:

Take out your Promotional Mix notes.

Objectives:
  1. Define promotion and investigate how companies use it.
  2. Identify the 4 parts of the promotional mix.
Agenda:
  1. Promotional Mix Notes
    • Skits/Notes
  2. Fantasy Project
    • Sections 1-5
    • Website Creation (ensure everyone has edit capabilities)

Thursday, October 17, 2019

10/17/19 - Day 44 - Promotion

Bellwork:

What is promotion? How do companies use it?  Write YOUR response on your table. Be prepared to share.

Objectives:
  1. Define promotion and investigate how companies use it.
  2. Identify the 4 parts of the promotional mix.
Agenda:
  1. Promotional Mix Skits
    • Advertising
    • Sales Promotion
    • Public Relations/Publicity
    • Personal Selling
  2. Promotional Mix Notes (paper)


Tuesday, October 15, 2019

10/15/19 - Day 43 - Weekend Wrap Up

Bellwork:

Think about the long weekend, what went on in the world of sports & entertainment - be prepared to share!

Objectives:
  • Identify 4 different pricing strategies. 
  • Determine when each pricing strategy might be used. 
Agenda:
  1. Field Trip - DUE FRIDAY!
  2. Weekend Wrap Up
  3. Pricing Sort
  4. Recap of Pricing Strategies

Friday, October 11, 2019

10/11/19 - Day 42 - Fantasy Project

Bellwork:

Open your Corporate Sponsor Fantasy Project section from Wednesday.

Objectives:
  • Apply course content to Fantasy Project.
Agenda:
  1. Fantasy Project:
    • Roster/Line Up (section 1)
      • Must be current players
      • No more than 3 blue chip players (realistically, no team can afford that).
    • Corporate Sponsors
  2. Fantasy Project Website Examples
  3. Website Hosts:
    • Google Sites
    • Wix
    • Weebly
    • ENSURE ALL can access and edit the site

Thursday, October 10, 2019

10/10/19 - Day 41 - Pricing

Bellwork:

How do you think stores know how much to sell a product for?
Objectives:
  • Identify 4 different pricing strategies. 
  • Determine when each pricing strategy might be used. 

Agenda:
  1. Field Trip - Additional Info
    • $7
    • Lunch Info
    • Permission Slip
  2. Slides: Pricing Strategies
  3. Notes/Assignment: Pricing Strategy Guide


Wednesday, October 9, 2019

10/9/19 - Day 40 - Product Perception

Bellwork:

What does the word "perception" mean? Can you think of how we might use it in Marketing?

Objectives:
  • Determine how perception of a product can change.
Agenda:
  1. Slides: Product Perception/Positioning
    • Perceptual Maps
    • Identify Product Position

Tuesday, October 8, 2019

10/8/19 - Day 39 - Fantasy Project

Bellwork:

I am not here today as my daughter is sick. Please follow the agenda below.

Objectives:

  • Apply course content to Fantasy Project.

Agenda:

  1. Fantasy Project:
    • Roster/Line Up (section 1)
      • Must be current players
      • No more than 3 blue chip players (realistically, no team can afford that).
    • Corporate Sponsors
  2. Email me with any questions. 
  3. Be respectful and responsible. 

Monday, October 7, 2019

10/7/19 - Day 38 - Weekend Wrap Up

Bellwork:

Think about the weekend in terms of Sports & Entertainment Marketing - if you have an article, be prepared to share its link to business. If you do not, take a moment to search for one.

Objectives:
  • Link current events to course topics.
  • Determine which part of the life cycle different products fit in. 
Agenda:
  1. Weekend Wrap Up
  2. Guided Notes: Product Life Cycle
    • Parts 2-4

Friday, October 4, 2019

10/4/19 - Day 37 - Fantasy Project

Bellwork:

Open part 1 of your Fantasy Project. 

Objectives:
  • Apply the concept of target market to fantasy team project
  • Match projects to a specific target customer
Agenda:
  1. Fantasy Project Part 4: Merchandise (Product)

Thursday, October 3, 2019

10/3/19 - Day 36 - Product Life Cycle

Bellwork:

Think of 3 products that fall within your stage of the PLC.

Objectives:
  • Identify the parts of the product life cycle. 
  • Determine which part of the life cycle different products fit in. 
Agenda:
  1. Guided Notes: Product Life Cycle
  2. Group Teach Carousel 

Wednesday, October 2, 2019

10/2/19 - Day 35 - Product Life Cycle

Bellwork:

Aside from the actual age of these, what makes these two things different:

Objectives:
  • Identify the parts of the product life cycle. 
  • Determine which part of the life cycle different products fit in. 
Agenda:
  1. Guided Notes: Product Life Cycle
    • Video & Notes - Part 1

Tuesday, October 1, 2019

10/1/19 - Day 34 - Branding Quiz

Image result for marketing mixBellwork:

Open your branding presentation and be ready to present if you did not yesterday.

Objectives:
  • Share Fantasy Project Brand.
  • Summarize the concept of a companies brand.
Agenda:
  1. Branding Quiz: Mini Presentation
  2. Short Branding Quiz (Written)
  3. Slides: Re-intro Marketing Mix (4 P's)
    1. Bag of tricks

Monday, September 30, 2019

9/30/19 - Day 33 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one.

Objectives:
  • Link current events to course topics
  • Share Fantasy Project Brand.
Agenda:
  1. Weekend Wrap-up
  2. Branding Quiz: Mini Presentation
  3. TOMORROW: Short Branding Quiz (Written)

Friday, September 27, 2019

9/27/19 - Day 32 - Branding Mini Presentation Prep

Bellwork:

Welcome back. Open your Branding Mini Presentation. You will have time to work on these today before presenting.

Objectives:
  • Determine the brand of an organization. 
  • Identify the components of a company/organizations brand. 
Agenda:
  1. Branding Quiz: Mini Presentation

Thursday, September 26, 2019

9/26/19 - Day 31 - e-Learning Day

Bellwork:

Today will be an e-Learning Day

Objectives:
  • Identify the components of a company/organizations brand. 
Agenda:
  1. Attendance will only be taken in your 2nd period class. 
  2. Fantasy Project
    • Ensure you have the following sections completed. 
    • Make sure you have each of these docs in your Sports & Ent Marketing folder. 
  3. Email me with any questions. 

Wednesday, September 25, 2019

9/25/19 - Day 30 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:
  • Determine the brand of an organization. 
  • Identify the components of a company/organizations brand. 
Agenda:
  1. Branding Quiz: Mini Presentation

Tuesday, September 24, 2019

9/24/19 - Day 29 - Branding Quiz

Bellwork:

Be ready to share what your definition of branding is.

Objectives:
  • Determine the brand of an organization. 
  • Identify the components of a company/organizations brand. 
Agenda:
  1. Branding Quiz: Mini Presentation

Monday, September 23, 2019

9/23/19 - Day 28 - Weekend Wrapup

Bellwork:

Happy Monday! Think about the weekend, what went on in the world of sports and entertainment? If you do not already have a story to discuss, find one. 

Objectives:
  • Decipher between endorsements, spokespeople and strategic partners. 
  • Identify shared target markets between partners.
Agenda:
  1. Weekend Wrap-up
  2. Finish Assignment: Celebrity Endorsements
  3. Branding Quiz: Mini Presentation