10/17/19 - Day 44 - Promotion

Bellwork:

What is promotion? How do companies use it?  Write YOUR response on your table. Be prepared to share.

Objectives:

1. Define promotion and investigate how companies use it.
2. Identify the 4 parts of the promotional mix.

Agenda:

1. Promotional Mix Skits
• Advertising
• Sales Promotion
• Public Relations/Publicity
• Personal Selling
2. Promotional Mix Notes (paper)