8/27/19 - Day 10 - Market Segmentation

Bellwork:

Grab a product sheet, do you look at the product.

Objectives:

• Appropriately use demographics to describe a target market. 
• Identify 4 forms of market segmentation.

Agenda:

1. Demographics Snowball Fight
2. Review of Demographics Research
3. Slides: Demographic Segmentation
• Student Notes Guide