Thursday, August 29, 2019

8/29/19 - Day 12 - Market Segmentation

Bellwork:

Open your Market Segmentation note sheet we started yesterday.

Objectives:
  • Identify 4 forms of market segmentation.
  • Apply segmentation across samples.
Agenda:
  1. Review of Demographics Research
  2. Slides: Demographic Segmentation
  3. Super Market Market Segmentation
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